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Is this the perfect pair of underwear? Using the vibrancy of Africa as its starting point, WEAR ZULU by ZLDN specializes in ridiculously comfortable intimates emblazoned with traditional patterns taken from all across the continent. Founder Jack Hicks grew up in South Africa, where he first discovered bold Dutch wax prints in Durban “Ethekgwini” market. His designs effortlessly merge comfort, style, and a lifelong obsession with African heritage.