Everyday Comfort & Style Make 2023 your “Year of Living Comfortably.” Founded by designer Koichi Tsukamoto in 1949, Wacoal creates intimates that help women feel confident and free. This collection is a fantastic sampler of the intimates they create: Hi-cut briefs, smoothing “shape” briefs, soft-cup bras, long-leg shapers, and so much more. Time to get acquainted with your new go-to essentials.