Detail, Fit, Comfort and Sex Appeal The “T.R.” in T.R. Premium stands for “tailored recreation,” and it’s clear from this collection of denim button-up shirts that they know how to have fun in superior style. With an emphasis on detail, fit, and comfort, these shirts demonstrate T.R. Premium’s mission statement: to “provide the discriminating man with garments that are crafted with care.” They believe the average T.R. Man wants “to be more than seen.” He wants to be FELT. That totally sounds like you, huh?