Freedom, Equality and Identity What is it about rainbows that make us feel so proud? Is it the bright colors? The fact that they symbolize hope and positivity? Or could it be that they make us feel sexy and confident? Whatever the reason, rainbows have become an important part of Pride culture. And what better way to show your Pride than by rocking some rainbow underwear or a sexy Rainbow shirt? So go ahead and strut your stuff with pride!