Underwear With Attitude Prepare for greatness. Since 1993, Parke & Ronen has established itself as an iconic brand that consistently chooses style and sensuality over garish gimmickry. This roundup of briefs and trunks showcases the company’s dedication to high-quality fabrics, refined details, and exquisitely fitting garments. The brainchild of designers Ronen Jehezkel and Parke Lutter, Parke & Ronen is a bonafide class act. Grab your favorites now before they're gone forever.