Beautiful Pieces From The Inside, Out. “I have always believed there are no boundaries,” says Josie Cruz Natori, founder and CEO of The Natori Company. Exemplifying her own mantra, Josie Natori crossed continents, navigated varying careers, and surmounted countless obstacles, to create a global brand, Natori. While 'Natori' is the staple, heritage brand built on dressing 'inside out' (i.e. a focus on undergarments), Josie Natori is sleep & loungewear for the eclectic bohemian woman who doesn't mind standing out in a crowd. So, whatever you're style may be, quiet & sophisticated or a beautiful, bright neon sign, this collection will surely have some pieces you will love for years and years to come.