Time to GET LICKED! Lick Clothing Ltd is a British clothing brand based in the South West, which current range of clothing consists of men's underwear in brief, hipster, boxer and jocks designs, snapback caps, t-shirts and vests. Lick is a fresh innovative brand which has grown from strength to strength since its creation in 2010, becoming an established boutique player in the men's underwear market; a homegrown British brand amongst a field traditionally dominated by international designer names. For today's collection, we are happy to present Lick Underwear to you for the every first time in three fantastic brief cuts! Hurry and snag a pair for yourself before they're gone!