Tastes So Good So… what’s your flavor? Since 2010, the UK-based Lick brand has been pushing out insanely sexy underwear for men, as you can see by their most recent collection: a roundup of colorful briefs, boxer-briefs, hipster briefs, and jockstraps. A guaranteed perfect fit, each item is supremely stretchy and features an enhanced front pouch for comfort (and aesthetic oomph), so you’ll always feel on top of the game. Ready to play the field?