Go Softwear Pop Collection

The Seduction Begins Go for broke. Go big. Go crazy. So many ways to wear Go Softwear, the luxe LA-based swimwear and underwear brand created by designer Greg Olvera. This latest roundup has a little something-something for everyone: Sporty briefs, swim shorts, sexed-up swim bikinis, jock straps, and so much more. In conclusion? Go-go for it.