Bear Skn was founded when Bjorn Ryan-Gorman realized that most underwear only seemed to be made for a certain kind of man. After trying a number of different styles, there just wasn't anything out there that had the right combination of support, comfort, and affordability. So, rather than continuing his search for the right underwear, he began designing his own to suit the needs of everyday men. Once Bjorn had established the core ideas and direction of Bear Skn, he brought on his partner, Jody Koenig, to provide the company with market presence and help run the business. Bear Skn has its final designs in place with one thing in mind, making underwear for all men to be comfortable in their own Skn.