Everything’s coming up roses today — even your jockstrap. Since 2010, British underwear and clothing brand Lick Style has been doing a brisk business in briefs, boxer-briefs, and jocks. Its Floral Hipster Collection comes in three distinct styles, each featuring an enhanced front pouch for added comfort. Anyone who doesn’t want to turn their underwear drawer into a garden of earthly delights can opt instead for Lick’s equally sexy, slightly more conservative boxer-briefs in solid primary colors. We say go for broke and grab pairs in each style.
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